The world of supply and demand is changing, as consumers have started demanding things in different ways. ‘Click and collect’, ordering online or on mobile, buying little and often rather than in bulk – these all impact how the supply chain operates. Agility and visibility has never been more important. Forecasting has also become much more difficult, as seasonal trends are lost in unpredictable spikes like Black Friday.
The strategies and technologies of most companies’ supply chains are only just catching up, and they need to adapt to a multi-channel delivery environment rather than a traditional one in order to meet the new types of demand. This campaign addresses the above issues and puts the supply chain at the heart of future business success.
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